#CHOOSEKINDNESS

Helping children be kinder, more confident, and more understanding - of themselves and each other.

A character-led programme helping primary school children understand differences on the inside and build empathy, emotional intelligence, and respect.

We are building a movement we want you to believe in, not feel like you have to sign up to. Feel free to follow The Kindness Crew movement on Instagram...

Share on Instagram

This is bigger than a story

The Kindness Crew isn’t about telling children how to behave.

It’s about helping them understand each other.

It’s not about labels, explanations, or singling anyone out.

It’s about curiosity instead of assumptions.

It doesn’t ask children to feel sorry for anyone.

It invites them to notice, to listen, and to choose kindness — every day.

Because when children learn early that everyone experiences the world differently,

kindness stops being a rule…

and becomes part of who they are.

Meet some of the characters!

Typpo

Words and letters don’t always behave the way I expect.

Give me a little time, and I’ll show you how creative my thinking can be!

Zippa

My energy can spill out before I’m ready to use it.

With a little understanding, I can turn it into something brilliant!

Whispa

I don’t always hear every word.

So I pay close attention to faces, actions, and feelings!

Snark

I didn’t always understand what others were going through.

Now I’m learning to pause, listen, and choose kindness!